Northern Ohio

Corporate Sponsorship is a great way to help reach your fundraising minimum. By sponsoring Team In Training (TNT), companies gain a valuable presence with an external and internal audience - in line with the company's reputation as a good corporate citizen and building brand equity at the same time. By connecting company employees and clients with TNT, the company will benefit from increased employee and client satisfaction, loyalty, and community involvement. As a TNT sponsor companies will receive recognition through paid advertising, where more than 5 million impressions of the sponsor logo will be generated through direct mail, brochures, internet, event apparel and team correspondence. Companies will also receive on-site recognition at team trainings and in team communications.

Step 1 - Do Your Homework!

Once you have done the research, you may have an idea of a range of money that the company is likely to give you or that you feel comfortable asking for. Pick the dollar amount at the top of that range.

Gather as much information about the program, the Leukemia & Lymphoma Society and blood cancers in general that you can. Review the TNT Sponsorship Proposal and make sure that all information needed is in there. If you need additional information, ask your TNT Manager.

Write a cover letter for the TNT Sponsorship Proposal. Make sure to include an inspirational reason why you are participating. The more personal you make it, the more likely a company will sponsor you.

There are many levels of sponsorship, from $250-$1,500. Each level has its own benefits for the company. At the beginning of each season staff will make specific corporate sponsorship peices specifc to your event. Get familiar with the benefits at each level and contact your local staff to receive the corporate package.

Step 3 - Set A Meeting

If the decision maker resides in your office, set a 30 minute face-to-face meeting with them.

You are more likely to get sponsorship if you meet with them face to face because it is a personal ask.

If you can't meet face to face due to them being in another office or time restrictions, continue to follow up via phone or email regarding sponsoring you and if possible and you are comfortable ask for a 15 minute phone meeting.

Step 4 - Present The Sponsorship Packag

In Person Meeting or phone meeting

Print two copies of the TNT Proposal and Corporate Sponsorship Form for the meeting. Make sure to read it over so it is fresh in your mind.

In the meeting, be prepared to talk about how sponsoring TNT will benefit the company, how TNT has benefited you, an inspirational story of why you participate, and what The Leukemia & Lymphoma Society does for cancer patients

If you need to do a phone call or if they just want you to email them the information, make sure to email your Cover Letter, TNT Proposal, and Sponsorship Matrix at least one day before the call for them to review

If email is the only way to present the proposal, make sure to email your Cover Letter, TNT Proposal, and Corporate Sponsorship Form. Copy your cover letter's body into the email

Step 5 - Follow Up

If you have not heard back from the decision maker, follow up by phone within one week.

Don't be shy about reminding them there is a deadline to support your fundraising efforts.

Keep following up every week to two weeks until you get an answer. Remember, this may be a long process, so don't get discouraged!

Step 6 - Turn In Your Sponsorship

Email or fax (216.901.1201) a completed Corporate Sponsorship Form so we know to provide your company with the proper benefits and so we credit it to your fundraising!

Send in your sponsorship check the way you would turn in a donation check or have the company send the check to: The Leukemia & Lymphoma Society, 23297 Commerce Park Beachwood, OH 44122.

If you received a corporate sponsorship or partnership, please submit the form below to:

Jenny Friedman
23297 Commerce Park Beachwood, OH
p: 216.910.1228
f: 216.910.1201